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May 19, 2020

Euromonitor: Overall U.S. Retail Sales Could Fall 6% in 2020

CNBC: "U.S. retail sales could be down at least 6.5% in 2020, according to new estimates from market research company Euromonitor. For comparison, retail sales were down just 2.2% in 2009, the year the Great Recession finally came to a halt, according to the firm. And sales were up 3.3% year over year in 2019, it said. However, Euromonitor said the factors that could alter its 2020 forecast include the duration of the COVID-19 crisis, the government’s response to the pandemic, the rate at which consumers are comfortable returning to malls and stores, and how retailers are able to react to the dramatic shifts in consumer demand. “Obviously it gets worse if there is another outbreak,” Michelle Evans, the senior head of digital consumer at Euromonitor International, said... The companies expected to fare best this year include: Grocery retailers, e-commerce players such as Amazon, third-party delivery platforms and big food brands, according to Euromonitor’s analysis. The ones that are set to struggle the most include: Apparel retailers, department store operators, luxury chains and direct-to-consumer brands. Some in these categories, such as Neiman Marcus, J.Crew, Stage Stores and J.C. Penney, have already filed for bankruptcy protection during the crisis... Consumer spending has just tumbled a record 16.4% in April, month over month, according to a government report. And clothing stores took the biggest hit, with sales down 78.8%."


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