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May 20, 2020

Modern Luxury Donates Special Issue Proceeds to Feeding America


MediaPost: "Modern Luxury is publishing a special edition called “The Hope Issue” to raise money for Feeding America.All proceeds from the issue will go to the hunger-relief organization, which operates 200 food banks across the U.S.The luxury lifestyle publisher is also providing $1M in media support to spread Feeding America’s message across Modern Luxury’s print and digital channels, including its 22 markets and 48 sites. While Modern Luxury has longstanding relationships with local nonprofits, “this is the first broad, national partnership, and of this level,” CMO Raquel Cadourcy told Publishers Daily. To put the issue together, over 15 Modern Luxury markets collaborated remotely... The special May/June issue features 50-plus pages of inspiring stories of hope during the global pandemic, with profiles and interviews on individuals and organizations leading during this troubled time. They include: Bill Gates, Mark Cuban, Jack Dorsey, Sarah Arison Ralph Lauren, Dr. Anthony Fauci, Gov, Andrew Cuomo, Gov. Gavin Newsom, Jen Hedinger, John Krasinski, Tyler Perry and Scott Wapner. For the cover, Modern Luxury commissioned an art piece from Los Angeles-based street artist Thierry Guetta, or “Mr. Brainwash,” to create a bespoke artwork.The original art will be auctioned off, and 100% of the proceeds will go to Feeding America as well"...

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